Privacy policy

This Privacy Policy explains how Shop & Smile Limited (trading as Cappilio) collects, uses, and protects your personal information. By using our website, you agree to the practices described in this policy.

1. Identity of the Data Controller
The data controller responsible for your personal information is:

  • Legal Business Name: SHOP & SMILE LIMITED
  • Trade Name: Cappilio
  • Registered Business Address: Apartment 36 West Point, 58 West Street, Sheffield, England, S1 4EZ, United Kingdom
  • Company Registration Number: 16152123

2. How to Contact Us About Privacy
If you have questions about how we use your personal data or wish to exercise your rights, you can contact us at:
Email: support@cappilio.store

3. Information We Collect

  • Order Details: Name, billing address, delivery address, email address, phone number, and payment information.
  • Technical Data: IP address, browser type, device information, and browsing sessions.
  • Customer Interactions: Communications, support tickets, and emails sent to us.
  • Marketing Preferences: Preferences regarding promotional communications (if opted-in).

4. Legal Bases Under UK GDPR
We process your personal data under the following legal bases:

  • Contract Performance: To process, package, and deliver your orders, manage payments, and provide customer support.
  • Legal Obligation: To comply with UK tax, accounting, and legal requirements.
  • Legitimate Interest: To improve our website, enhance user security, and prevent fraud.
  • Consent: For sending marketing communications or processing non-essential cookies.

5. How We Use Your Information

  • To process, fulfill, and deliver your orders from our UK warehouse.
  • To communicate order status, shipping updates, and customer support queries.
  • To improve website functionality and customer experience.
  • To send marketing communications where explicit consent has been provided.

6. Data Retention

  • Order Records: Retained for up to 7 years to satisfy UK tax and accounting laws.
  • Customer Support Data: Retained for up to 2 years after resolution.
  • Marketing Data: Retained until you withdraw consent or unsubscribe.

7. Third-Party Service Providers & Data Transfers
We share data only with trusted third-party service providers essential for operating our business, including:

  • E-commerce platform hosting (e.g., Shopify).
  • Secure payment gateways (e.g., PayPal, Shop Pay, credit card processors).
  • UK postal and courier services for delivery fulfillment from our domestic UK warehouse.
  • Email service providers for transactional and customer service emails.

All personal data remains strictly protected, and we do not sell or rent your personal information to third parties.

8. Data Security
We implement robust technical and organizational security measures to protect your personal data. Payment details are encrypted using Secure Sockets Layer (SSL) technology and processed according to PCI-DSS standards.

9. Cookies
We use essential and analytics cookies to optimize website performance, improve functionality, and understand user behavior. You can control cookie preferences via your browser settings.

10. Your Rights (UK GDPR)

  • Under UK data protection laws, you have the right to:
  • Access the personal data we hold about you.
  • Request corrections to inaccurate or incomplete data.
  • Request the erasure of your personal data where applicable.
  • Withdraw consent for marketing communications at any time.

To exercise any of these rights, please email us at support@cappilio.store.

11. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Any changes will be published on this page with an updated effective date.

12. Contact & Business Details

  • Legal Business Name: SHOP & SMILE LIMITED
  • Trade Name: Cappilio
  • Business Address: Apartment 36 West Point, 58 West Street, Sheffield, England, S1 4EZ, United Kingdom
  • Warehouse Address: 256 Milligan Road, Leicester, LE2 8FG, United Kingdom
  • Company Registration Number: 16152123
  • Email: support@cappilio.store
  • Phone: +44 7441 423315 (Monday – Friday, 9:00 AM – 5:00 PM GMT)

 Last Updated: September 02, 2026